Muslimahs in Motion: Professional Pursuits
Salaam and Welcome to "Muslimahs in Motion: Professional Pursuits," the podcast where we celebrate the achievements and journeys of young Muslim women making waves in tech, entrepreneurship, and beyond. Hosted by Hawa S., each episode dives deep into inspiring conversations with trailblazing Muslimahs who are driving innovation, leading startups, and breaking barriers in their respective fields.
From coding to founding, from startups to corporate ladders, we explore the diverse paths and impactful work of these remarkable women. Join us as we celebrate their achievements, share valuable insights, and empower the next generation of Muslimah professionals.
Whether you're seeking inspiration, guidance, or connection, "Muslimahs in Motion" is your go-to destination for uplifting career conversations. Let's embark on this journey of discovery, growth, and empowerment together.
Muslimahs in Motion: Professional Pursuits
Hijabs, Hustle & Higher Ed: Oumou's Journey
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We're chatting with Oumou, the stylish brains behind a cool hijab and modest clothing line. This episode is all about how she balances being a student and running her business. Oumou keeps it real on finding sustainable fabrics, dealing with modest fashion stereotypes, and letting her faith and creativity shine through her designs. She's inspirational when it comes to building an empowering brand while acing that student-boss lifestyle. Get ready for an inside look at Oumou's hustle - from rocking headscarves to making the world more fashion-forward one stitch at a time.
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On IG:
@osaracollection
& TikTok:
@shoposaracollection
her website (coming soon):
https://www.osaracollection.com/
The article I was referring to :
https://medium.com/the-mission/human-brains-arent-designed-to-remember-things-1074365f0da2
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Yeah, I have, like many notebooks that I have, I write down everything, all the business ideas that I have. I don't have a lot of time and I don't have a lot of energy to place into something that is not going to benefit me basically. So if I have haters out there, I'm very sorry.
Oumou O.:Salaam everyone, and welcome to Muslimism Motion Professional Pursuits, where we celebrate the achievements of young Muslim women in tech, entrepreneurship and beyond. Today, we're chatting with Umu, the stylist brains behind a cool hijab and modest clothing line. This episode is all about how she balances being a student and running her business. Umu keeps it real on finding sustainable fabrics, dealing with modest fashion stereotypes and letting her faith in creativity shine through all her designs. She's inspirational when it comes to building an empowering brand while acing that student boss lifestyle. Get ready for an inside look at Umu's hustle from rocking headscarves to making the world more fashion forward, one stitch at a time. Well, assalamualaikum, umu. Thank you so much for joining. How are you?
Hawa S.:Waalaikum Assalam wa rahmatullahi wa barakatuh, thank you so much for having me. It's such an honor. Awesome. How are you today?
Oumou O.:I'm doing good. How about you? Alhamdulillah, I'm doing good. I'm just very happy to have you here. Me too, excited to hear what you have to say about everything that you're working on. Thank you, let's get started, inshallah. So before we start, I like to start with a couple of things, and one of those things is asking the following question Okay, so you're on a deserted island. You have an option of bringing three things, though what are you bringing with you?
Hawa S.:It's a loaded question. I think I'll try to bring matches, yeah, so I could start a fire, get warm. And then I think another thing I'll probably bring is a flare gun so I can get some help. That's making sense. And then the last thing I'll probably bring is Reese's peanut butter cups, because they're just that good.
Oumou O.:Yeah, understandable, you have to like have a little bit of brightness amongst the darkness, you know yeah. Well, alhamdulillah, okay, I like that. So Reese's flare gun smart and matches.
Hawa S.:Yeah.
Oumou O.:Fair, you got to stay warm too, Mm-hmm. All right. So today I guess we're going to be talking about a lot of things at first. I'd like to start with this. I know you have a modest fashion line. Could you tell me a little bit about it?
Hawa S.:the name of my brand is Osara Collection. Okay, um, and it's like all of the names of everyone in my family, because I love them so much, so I wanted to have that them with me that's so sweet Mashallah.
Oumou O.:Oh, that's awesome.
Hawa S.:Starting from a younger age, I really liked clothes and I really liked fashion and after researching a lot, I've seen a lot of modest wear. Brands charge upwards to $200 for modest wear and I don't believe that modest wear should be that expensive. It should be affordable and accessible to everyone. Everyone should be able to have the right to wear what they want and for it to be modest for them. And another thing I would say is the sourcing making sure you're getting them for reputable sources and making sure that you're held accountable for where you're getting your things.
Oumou O.:Okay, that makes sense, because a lot of times the clothes some of us might buy they well, I'm not going to say it rhymes with the Tn, you know sometimes like it sucks, like it feels like people have to choose between something being affordable or something being ethical. Yes, because a lot of times the ethical clothes are just super expensive and, ironically enough, the ones that are actually accessible, um, and affordable are. They're not good and you don't want to support those brands. So I admire that so well. What I know you talked about, like your motivation behind it, know, but when you started it, what told you like, this is the time to start it? Why now, like or now? Why now at the time? Why not later? Why not before? What was it that made you say, let me get up, let me look for suppliers, let me do this thing.
Hawa S.:So for me it happened November of 2022. Okay, no, no, 2023.
Oumou O.:Okay, got it.
Hawa S.:I was looking for suppliers. No wait, it was November 2022. No worries, I'm sorry. No, you're fine.
Hawa S.:I was looking for. I went on and I was looking for clothing and I noticed that a lot of the clothes that I saw on there I saw it on AliExpress before, or Alibaba, and I was like this is kind of weird. They're charging an arm and a leg for something for this. And as a plus size girly, and I was looking at a lot of this stuff and I was just like this just won't look good on me, it's not going to be modest on me. So I had to look elsewhere. So I was like let me look into if I wanted to buy something, let me look into, like who can make this for me. So I've been looking, researching and I found, like so many like brands and companies that design clothing for people who want their own fashion or clothing brand. So I got in contact with them and I was like, okay, guys, like let's make this happen.
Oumou O.:Oh, that's really awesome, mashallah, see, everything just fell into place and that's a very fair point. I know you mentioned, right, you know, the lack of accessibility for, you know, plus size hijabis who you know choose to observe hijab. Do you want to talk about that a little bit more? And, uh, how there seems to honestly be a lack of, like, fashionable choices for our sisters in that you know situation. You know what I mean, because a lot of times I hear that it's like really hard, you know. I mean, you know allah created us all in our own way, you know, and like I think it's unfair that, like the, the choices of clothing that is out there doesn't really represent that it's just like for just one body type, which is crazy because you know it's not just the one.
Oumou O.:I mean, y'all would be making more money, yeah, just maybe more inclusive for sure.
Hawa S.:Yeah, please talk about it so because I grew up like going into the malls and everything and like not things fitting the right way, and I just wanted I didn't want someone else to feel that way I wanted them to feel comfortable in their own skin, because if you're comfortable in what you do, you're going to be more confident to represent islam in a better light. Because if you're like, oh, I don't feel very confident, I'm not very happy with how I am, or something like that, it leaks into other things yeah, so I'm not sure.
Oumou O.:And it also makes it easier for our sisters who don't observe hijabi and male amikizi like for them to transition to that. Because nothing is more discouraging than like when you're trying to do something for his sake, but then we're all human too, right, and you identity as women. We all want to feel beautiful, feel nice like, feel comfortable in what we're wearing. And then, like you're trying, but like then you're wearing something and you just don't feel like you looked, you know how you might look if you wore something else. And then you start battling with yourself and saying like, oh you know, god forbid, maybe this is not for me, or maybe this is just discouraging and difficult because you know, this is not what I want to look like and it's already hard enough. Let's be honest, it is and it's not going to.
Hawa S.:let's be honest, it is.
Oumou O.:And it's not going to make it any easier if you don't even feel confident in what you're wearing.
Hawa S.:Yeah, because, for example, like a lot of things are, they're very skin tight, they're very form fitting and that's just not like modest, of course. So you have to find like different ways to make it modest. So I just wanted to avoid all of that entirely and I like that Mail on reward you.
Oumou O.:I mean it's amazing, so yeah. So, with that being said, I know you said you reach out to companies that kind of help. You know, and you know suppliers that help you essentially design clothing, for you know brands and stuff. So what does your design process look like? Like? Could you walk me through that?
Hawa S.:so basically, I look for inspiration. I see certain. I go for inspiration on pinterest, on um instagram. I go, I look at inspiration and I like send it to them, like hey, like, do you think this is possible? Or what. What do you guys think, like, would it be able to? Um, will this be able to work out? Basically, and either they tell me, yeah, we can do this or no, we can't do this, and I I look at certain things like beadwork and stuff like that, and, um, like quality, quality is a big thing, uh, because we don't want to wear a hijab and it's like see-through. We want it to be like a very good quality, that, um, you won't see your under crap underneath the horror, and um, so that's, that's basically the gist of it okay, awesome, and so, like you talked about making sure everything is sourced ethically.
Oumou O.:Um, because you talked to me about that, like how, I guess, how do you do that?
Hawa S.:So basically the companies, they're vetted out and making sure they're giving their employees livable wages and they're not in under strenuous work conditions, because sometimes they can be under very extreme work conditions where they don't get breaks for things. They don't get any type of I want to say, like happiness in what they're doing. Yeah, but I know that many of them really do like what they do.
Oumou O.:That's awesome. And so, while you're doing all this, like you're going to school right now, and what are you going to school for?
Hawa S.:I am currently a undergrad in psychology and public health.
Oumou O.:Okay, and so how are you managing, like you know, I'm sure you must be the calendar queen at this point, because, between you know, I'm sure you must be the calendar queen at this point, because between you know, going through your classes, your assignments, double majoring and having a business I mean, what does that even look like?
Hawa S.:That's so sweet. I don't know how I'm managing. Honestly, I just kind of like make sure I have. Well, in the beginning of the semester, what I do is I print out, like my syllabus with the scheduled due dates and I like to have pen with paper and making sure that I know when things are due. And also, if you, if your app has this or if your school program has this, like get the Pulse app so you can get notifications when things are due, because sometimes you do forget and I forget things a lot.
Hawa S.:I'm not gonna say, and I'm also a procrastinator, which are two things that just won't work. So definitely like, don't be like me and be a procrastinator. Get up and do what you're supposed to do and get it done, um, but basically like staying on top of things, not letting things like if you were gonna do something, just go ahead and get it done, um, but basically like staying on top of things, not letting things like if you were going to do something, just go ahead and get it done, because a you might forget and b it will never get done. So just go ahead and get the ball rolling and get it started okay.
Oumou O.:Yeah, that sounds like a plan. Yeah, that procrastination, trust me it, don't worry.
Hawa S.:Yeah, it's a problem. It used to get me.
Oumou O.:Yeah, it's a practice you really got to like, you really got to try to just I don't know how to describe it. I think it's a necessary lesson everybody needs to learn. But you know, inshallah, may Allah make it easy, man. I mean Because it's not, and sometimes it's not even procrastination. I mean I'm a kid man because it's not, and sometimes it's not even procrastination. Sometimes you're just tired. Yes, you just need to slow down, for sure, you know, just show the value of like. You know just taking time for yourself and recharging, because recharging and resting is part of the process. Right, without the recharge and rest, you just can't be performing at your best. So what does that look like for you?
Hawa S.:So I'm actually very big into self-care. I love that. I love going to Marshalls and teaching Macs and looking through the skincare. They may be expired if they break out your face. I'm sorry, but so.
Hawa S.:But I really do like skincare and like taking care of myself. Like the last 30 minutes before I go to bed I like to do my skincare, make sure I cleanse my skin Like cause. If you take care of yourself, you'd be able to take care of others the way you want, Because if you don't take care of yourself, you're going to be like a broken battery and then you need to recharge yourself for sure. So self-care is very important, Even if you take like five minutes when you wake up, like don't go on your phone, just like process, like what your day is going to look like. Or if you'd like to write, you can journal like what you like to do. Do you journal a lot? Yeah, I do journal. I like to write notes down. I don't think I journal down my thoughts a lot. I just like to write what I'm going to do during the day, like a to-do list. But I don't really like sit down like, oh, I'm going to write down like my feelings and stuff.
Hawa S.:I just write down like what I want for my future.
Oumou O.:I appreciate it and that makes sense because, like I saw this thing, I'm going to try to find the video so I can put in the notes. But essentially, like, our brains are designed for processing information but not for like storing. We're really bad at storing information. For example, I don't even know what I ate for lunch last week. Yeah, I don't. So it's good to like in fact, it's actually better for our brain to like put all that information down. So then that way our brains can optimize and focus on actually just working on processing information and thinking of new ideas and brainstorming and things like that. So that's really good.
Hawa S.:Yeah, I have like many notebooks that I have. I write down everything all the business ideas that I have, all the recipes that I do. It's just all in one notebook. I don't know if I can consider that journaling, but that's what I do. I write everything down in one notebook I have. I have many of them and it's good to skill. You can go back and look at them and say, oh, like I had this idea. And you don't forget that you had this idea. You're able to act on it.
Oumou O.:Exactly. Okay, that makes sense, all right. Well, you know you've talked about a little bit about your business. Why the, why the, what you know, things like that. Now let's talk about the challenges behind it. So you know, being a business owner is no joke. It's not easy. So, if you don't mind, I'd like to dive a little deeper, for our sisters and anybody who's listening. What are some obstacles you have faced? You know it can be business related or otherwise, but I just want to talk about it because, you know, a lot of times people see these businesses out here and think like wow, like it must be so easy, like y'all make it so easy, mashallah, or it looks so easy, mashallah, and I'm sure it's not. So can you talk about some of the challenges that you might've faced?
Hawa S.:It's extremely, extremely hard, like it's. It's very hard because you have to work on different things. You have to work on marketing. You have to work on how do I get people to look at this clothes Like it's very nice. You have to work on taking photos, like. Sometimes you have like events that you have to go through, so you have to think about, oh like, how do I want to display this? Where people are like, oh my gosh, I really like this. So you have to think about all of that.
Hawa S.:And another thing I would say is staying consistent, because I know it seems like, oh, like, I don't want to do this, or don't want to do this TikTok and or I don't want to do this for advertising, but you have to stay consistent because if you don't stay consistent, that's when you really start to fall off. So consistency is key. I know it's really hard, but, like if you can get up five every day and do like maybe a TikTok or two for your company or Instagram posts or something, that would really, really, really help. So, basically, marketing is number one. You have to be able to market yourself in a way that people are like wow, basically, marketing is number one. You have to be able to market yourself in a way that people are like, wow, I want to represent her brand, I want to wear this, a buy from this company, because they're the way they market themselves. So marketing is key. Marketing and consistency Okay.
Oumou O.:I like that, okay, cool. Yeah, the consistency part, listen, we all have. I have to have a bone to pick with consistency, because that's something that I'm also working on and I'll make it easy. But, man, it is difficult because some days you just have to do it when you don't feel like doing it. That's the thing. It is very hard. We just sometimes you're just not going to feel like doing things.
Oumou O.:But that's part of having a business, that's part of having you know this thing. Like you don't really have a choice, because are people going to wait until you feel like doing it to be there, or are you going to let yourself fall off and everybody's going to leave you behind? Yeah, that's the question. Everybody's going to leave you behind? Yeah, that's the question. So have you ever had to deal with like any, you know, I guess stereotypes or any negative things Like, have you had any haters or naysayers for your modest fashion brand and, if so, how does your brand, how did your brand, help you overcome that Slash? How would you, I guess, slash? How would you, I guess? How would you choose to overcome that?
Hawa S.:honestly, everything has been pretty positive, like everyone's been pretty receptive of the idea of a fashion forward, modest brand. Everyone has been pretty um positive. But if I were to have to have someone who was negative and things like that, I wouldn't really pay too much attention into it. I was just trying to keep focusing on what I'm doing, because I don't I don't have a lot of time and I don't have a lot of energy to place into something that is not going to benefit me. Basically. So if I, if, if I have haters out there, I'm very sorry, like, like, but it's just. It's just an energy thing, cause you, you have to think okay, do I have time to talk to this negative Nancy, or do I? Should I take this as opportunity to um further better myself? So, or do I have this time to better myself? You know? Yeah, that makes sense.
Oumou O.:Okay, cool, yeah, because I mean a lot of times, like at least for myself, right when I was, I've had a lot of people tell me like, oh wow, like not. You know, obviously we're not doing it for people's sake, we're doing it for the sake of Allah, right? Sure of course, sure of course of course, being modest, they're like wow, like you make modesty look nice, you know, you make it look fashionable for sure, so like how does your work to like, move past the whole, like, oh modest, is frumpy this thing, whatever.
Oumou O.:Because I mean, obviously we know as muslims we're supposed to do it, but you know, for some of us, like, when we're making that, you know that they're striving to do better. Um, you know, sometimes people get discouraged, like yes well, it's kind of hard because when I dress like this, I don't really feel like I look good. So how does your brand help people overcome?
Hawa S.:that. So basically, um, I would say you have to, I don't want to, because a lot of times, plus size clothing, or any clothing that's supposed to be modest, they look dowdy, they look maternal, they look matronly, and I don't want that. I don't want that for anyone, I don't want that for myself. I want all of us to go out there and be like, okay, she's a baddie, she's a modest hijabi baddie, and that's what I'm looking for. I'm looking for clothing that's going to make you feel happy on the inside and outside. Yeah, exactly yeah. And colors that are not, like you know, dark colors all the time, like you know, make it look, you know, different, like a lot of florals, just just different, different things to make you happy.
Oumou O.:Absolutely, that's really cool. Okay, so let's talk about, you know, the importance of having, like modest brands, or, you know, to look up to right, and especially for those of us who grew up in the West, in a society where it is not the norm to be modest or dress modestly, how important do you feel, as somebody who has one of these brands, to kind of show up for those who you know might need it, especially now because the truth is right, you know, the Muslim way of life is obviously not the societal norm. So, and especially when you're young, like a young woman, a young girl, you're very impressionable and it's very easy to look around and be like people don't really trust like me, I feel a little, you know, funny, like just not really cute. Yeah, so talk about it. You know, just to be there, being there for those who you know feel a little underrepresented so for me, the big thing was like, honestly, my mom was the biggest inspiration to me.
Hawa S.:I grew up watching her um wearing lots of abaya slots, very modest clothing, so seeing her do that gave me like okay, I could do this too, because I feel like a lot of us look up to our moms as inspiration and my mom is always my inspiration. Um, so that's, that's a big thing for me. So I would say I guess it's very hard to say um like don't care what other people think about you. Uh, that's a big thing. Like be confident in who you are and be confident in um your religion and your modesty journey and know that Allah is always going to be protecting you and Allah always going to make sure that you are on the straight path yeah, because you got to remember why you're doing it, you know.
Oumou O.:I think it's also really important again to like provide that space for, you know, young muslim women as well, and be like oh, I can do this and still look cute, you know yeah for sure. Now, we talked a lot about your clothing line and your brand, but I also know you're a woman of many talents. Mashallah, thank you. So could we talk about your other endeavors as well?
Hawa S.:So I really like entrepreneurship. Honestly, growing up, I started many different things. I was selling silly bands. I was selling rainbow loom bracelets oh wow. I also did an Etsy for a while and I was selling handmade jewelry and I was just anything I could do to make money. I was just like, okay, what can I do? For a time I wanted to start a cookie delivering business during the pandemic oh wow. But I wasn't able to start it. I still have all my recipes and you might have to remodel that.
Hawa S.:Yeah, I still have all my recipes and everything I would do like recipe development during the pandemic and I have lots of pictures. But I do have a lot of things going on. I really like horseback riding, I really like hiking and getting out there into the fresh air. I like doing a lot of things, but entrepreneurship has definitely been the main center focus. I like that.
Oumou O.:So do you see any like so in terms of your brand, do you see your brand expanding or do you see yourself pursuing other things besides clothing?
Hawa S.:So, personally, I do see my brand expanding. I want to incorporate um like West African fashion into my, into my brand. I want to uh provide that for um other girlies to be able to do, and and ultimately, I do want to um have a career also, uh, and go to grad school, so that's, that's also like a goal. So that's the thing. You also have to have many backup plans, have like three backup plans for your backup plan and you know, there's nothing wrong with that, yeah, there's nothing wrong with that.
Oumou O.:So, like for somebody who might be interested in the whole modest fashion brand, you know, where do you suggest they start looking, do they start designing, do they start, um, you know, investing, investing, buying the LLC, whatever, or do you like? How do you even start to begin?
Hawa S.:So I would say, sit down and write a plan Like why are you doing this? Because you could say, oh, I want to do it because I really like posting things on TikTok, or why. Or you can say like, oh, I want to do this because there's not many of that options and you have to think what type of clothing do you want to sell? Do you want to sell like really high end clothing? Do you want to sell affordable clothing? Do you want to sell clothing that's like mid-range?
Hawa S.:You have to look at all of that, like how extensive is your going to be your collection? Are you going to drop every two weeks a new collection? Are you going to drop a monthly collection? You have to think about all of this and also the logistics. How are you going to get it in? Because it could be expensive to import things. So you have to think, okay, how am I going to get all of these clothes here? Or how much is going to be the shipping and things like that? So, basically, saving up a lot and making sure that you know what you're doing, I see Because or you would lose a lot of money. That's fair and if you have to make sure you trust the people you're working with, because I could never do this by myself. I also I have to know that they could help me and then trust me. Trust them yeah, that makes sense. Do this by myself I also.
Oumou O.:I have to know that they could help me and then trust me trust them? Yeah, that makes sense. So do you like do all the shipping and fulfillment yourself, or do you have people who take care of that for you too?
Hawa S.:yes and no, so I do have them shipped to me from time to time, but I personally like to vet everything myself. That's fair and I go there personally to making sure everything's okay. And on top of that, because I don't want to skip on quality, I have to always double check and make sure everything is good, and I know that's not feasible economically at times, but I have to make sure I provide what's best for my um clients but that's admirable, because there's way too many, like we mentioned earlier, you know brands who value like a profit rather than you know ethical practices.
Oumou O.:Then you got to deal with, okay, um, for example, like now the quality is bad, like I've just put this in the washer and the threads are already poking out. You know it's important to know that, like the person who is making your clothing actually cares For sure. You know and I think that's really cool that you go ahead and fit every piece that you do Because you know it's not an easy task.
Hawa S.:Because people work hard, the economy is not doing well. I know people work hard. I mean I work 30 to 40 hours a week. I don't want for my hard-earned money to be going into something that it's trash, so I wouldn't want that to happen to anyone else. Imagine working a long hour work week and then going to say, oh, I'm going to buy this clothing and it comes and it's like fraying at the edges. No, that's not fair. No, that's not fair at all.
Oumou O.:It's not. I'm going to award you man. I mean that's awesome, okay, cool. Now what are some ways that you would say, like your Islamic identity or Islam kind of shows up in your business practices and what you do Because I feel like it's really important? And well, I guess some of us can infer because, from what you talked about your quality control and everything and just trying to make people feel included, you take a lot of pride and you know a lot of meticulousness with your work and a lot of awards you because you care and value your employees, your excuse me, your customers, actually excuse me, your customers actually. You know, without you know, it takes a lot for somebody to say I'm gonna go through these things before they go out, you know. So where are some islamic principles that you would say you apply?
Hawa S.:for sure. Um, I don't want to cheat anyone yeah I don't want to cheat anyone.
Hawa S.:If I say, say, something is $60, I'm not going to be like, oh, it's $75 for today. That's not my goal. I don't want to cheat my customers or I don't want them to feel like that. I don't want to cheat my customers. I want to make sure that they feel very welcome to be able to shop with me. Yeah, and another important thing is being transparent. Absolutely. I don't want them to be like oh, like, oh, this is weird, like why is this this and why is this that? So I want just to be very transparent with anything that I do.
Oumou O.:I like that, all right. So, with that being said, you know, speaking of the Islamic, you know influences. I'd like to ask you what is your favorite ayah, and how does it inspire or influence your approach to your business, your career or your life?
Hawa S.:So for me, an ayah that I really, really, really love is With Hardship Comes Ease. A classic, yes, I love it. It's like very short and sweet, because in life you go through a lot. You go through career things, you go through family things. You go through a lot of things. So you're gonna see a light at the end of the tunnel. That's why I tell myself that there's gonna be a light at the end of the tunnel. It's gonna be worth it. Allah knows what he has in store for me. Everything is by fate. So having that um taqwa would really, you know.
Hawa S.:yeah inshallah, inshallah yeah, so that's a big thing. There's going to be a light in the end of the tunnel. It's easy to be negative, but there is a light absolutely, absolutely so.
Oumou O.:Thank you so much. I really appreciate you. Thank you, you're so kind, so where can we find you?
Hawa S.:so I'm on instagram at osara collection and I'm also on tiktok at osara collection awesome, awesome, well.
Oumou O.:Thank you so much. Well alaikum salam.